They are ideal for exhibition stands, breakout sessions and meeting rooms – anywhere that you needed a fully branded space.

The structure is 3m high and we can supply at different radius sizes depending on your requirements. The lightlweight aluminium sections are easily bolted together using an allen key and the fabric graphics can simply be pushed into the frame and replaced as and when you need them.

Its a very easy system to transport, install and it looks great. The system is lightweight aluminium and fully recyclabe and the graphics are printed using water based inks.

For more information on this production please call us or email: ginetta@graphicexpress.com

Our production team at Graphic Express regularly produce all types of print for point of sale. Our direct to media printer is kept very busy printing to all types of substrates, and our cutter will then cut the correct shapes for folding and bending into all sorts of point of sale shelving systems and display units. You can read more about our capabilities here .

I came across these photos that we took of a job that was produced last year for a design agency, who had been briefed to produce an unusual exective game for a team building event.   The teams had to unscramble the cube elements and complete the picture, but it wasn’t quite as straight forward from a production point of view as we had to ensure that the images were all completely jumbled up, so it was more than just rotating them all for it to work out.   The assembled blocks measured over 2m tall and looked great.

We printed the images of each cube directly to cardboard and then precision cut them on our Zund flatbed.  They were assemebled and delivered direct to the client who loved them and fun was had by a all!

With lots of experience in point of sale print and cardbaord engineeering – why not give us a call to discuss your next challenge.    You can reach us on 01932 864555 and please ask for Ginetta George.

Their brief to us was to supply something that they could transport easily themselves and put up. They wanted to be able to display some of their products with lighting inside and for the unit to be branded with their logo.

We were able to supply just the thing with our spiral tower unit which measures just over 2m high. We applied their logo and branding and delivered it – all for £450.00 complete. Happy client, especially as they had paid £800.00 for the one that they hired at the show!

For more information on this unit, please contact us on 01932 864555 or email us at ginetta@graphicexpress.com

Equipment, staff, displays can all take up space – let alone the customers who you want to welcome onto the stand.

If you are thinking about a curved popup, but concerned about the area that it will take up – how about an L-shaped one.  Using a combination of straight and curved graphics, these popup stands come in three sizes and fit neatly into the corner of your stand making maximum use of the stand space, freeing up more floor space than you would get with a conventional curved popup.

It’s a smart idea and like all our popup stands, is a lightweight system that collapses down neatly into a wheeled carry case.   The hardware is guaranteed to last you for years and the graphics printed in house using top quality materials.

For full details and sizes and prices click here.

The stand was designed by GLS Design and built by Dick George Creatives.  Our task was to work closely with the Graphic Designer, Jake Evans, on the project to ensure that the end result were exactly as the client had envisaged.   Jake’s brief was to design exhibition graphics that were vibrant, full of energy and appealing to the young audience and I think you will agree from the photograph that is exactly what he did.

We printed the graphics in 4m long sections and then our team worked arrived at Excel to apply them perfectly to the walls on site.    The Mitutoyo logo was produced in 3mm foamex, faced with special match vinyls to match their corporate colour and spaced off the walls.  A great result and a very happy client.

Mitutoyo were Silver sponsers of the exhibition, which is the world’s largest skills competition and careers event.  Worldwide participants compete in over 46 different skills, 9 of which Mitutoyo supported with metrology supplies for example; Mechanical Engineering Design and CNC Turning.

At Graphic Express we offer a complete range of display systems and graphics for exhibitions and events.   From budget roller banner systems, to pop-up stands to fully cladding your shellscheme with complete graphics or even just one graphic panel – all our graphics are printed inhouse to the highest standards.

If you’ve booked a schellscheme the organisers will advise you on the dimensions of your stand and also what type of stand it is.   The next step is for you to decide, if this is a one off stand or you would like a display system that you can reuse at a number of shows.

Give us a call! – at Graphic Express we would encourage you to call us so we can help you weigh up the different display options available.

Below are a few options of graphic displays suitable for schellschemes.

Graphic Panels:

Product shots or informative information can be displayed as a print mounted to foamex and attached to your shellscheme walls.  We can print your graphic panels at any size, sealed for durability and attached with velcro, means that you can use them again or in your business premises after the event

Pullup Banners:

We offer a complete range of pullup banners from budget options like the Eco Banner through to elegantly designed systems like the Alpha. We can also supply static banner systems that will join together to form a back wall graphic

Popup Stands:

We offer a range popup stands and freestanding displays to suit every budget, ideal for exhibitions, events, conferences – all designed to pack neatly away and easy to transport in your car.  All our graphics are printed in-house to the highest quality standards and we can deliver your complete stand with graphics to you in just 72 hours.

Shell Clad:

Want to maximise your floorspace? Shell Clad graphics are the answer. Seamless shellscheme graphic panels with 100% use of wall and floor space as the Graphic panels fix direct to shellscheme using shell clad fixing. A bespoke design stand on a shell scheme budget.

Design & Artwork

We offer and in-house design service, or can print from your artwork supplied and you are welcome to visit our production facility to view our services.

What do we promise?

• We promise a dedicated personal service and commitment, backed with high level investment in the very best display graphic printing equipment and technology.
• We commit to a 100% guarantee that you will be happy with the work we do for you.
• And most of all, we promise we will listen and produce the exhibition and display graphics you want.

Exhibition and Display Graphics – What do we deliver?

• Free graphic consultancy on every project from a single exhibition display panel bespoke graphics for a whole stand.
• Fast turnaround with personal supervision every step of the way in order to meet your exhibition or event deadline.
• Top quality graphic printing production often introducing you to new techniques and ideas.

Please feel free to Ginetta George on  01932 864 555

First impressions count

Not only does your stand have to shine, but your people do too. Your image is vitally important because it’s going to be one of the primary factors in attracting visitors towards your pitch and away from your rivals. Because everyone is going to be promoting the same kind of services or products at a trade exhibition, you need something a little ‘extra’ to make sure it’s your stand that people head for, so put plenty of thought into that first impression.

Put yourself in the shoes of the visitor. Consider what would attract you to visit a particular stand. Would you be drawn in by a well laid out and eye catching stand with smartly dressed staff and a sign that puts your message across, or is that sign you used a couple of years ago (that’s probably a bit tatty but still serviceable) okay? The answer is simple. First impressions count, so make sure the image you present to your customers is the right one.

Pushy staff?

Nothing puts visitors off more than pushy sales staff. Being ‘mugged’ by an aggressive sales rep with a fine line in machine-gun fast sales patter and a killer look in their eyes will send your potential customers scuttling for the sanctuary of your competitor’s stands. Make your visitors feel welcome and never approach with the question, “Can I help you?” This encourages a negative response such as, “No thanks, just looking,” and you’ve killed any chance of drawing in their business before you’ve started. Always approach your potential customers with leading questions that will encourage them to engage with you beyond the usual, “No thanks…” response.

Bashing the competition

There’s a certain etiquette that needs to be adhered to at exhibitions, and bashing the competition is one of the worst business faux pas you can make. Nobody wants to do business with a company that sells from a point of attack, so even if your deadliest business rival is right next door to you in the hall, don’t be tempted to belittle them or try and damage their good name. All you’ll do is damage your own and possibly even be asked to leave by the organisers. Be utterly professional in all your dealings with both visitors and your business neighbours. It could result in more business than you expected, particularly if the business in the next stand shows an interest in your products or services.

Get noticed

You don’t need cheerleaders with pom-poms and loud music to get noticed at an exhibition. Something as simple as a beautifully designed sign that emphasises your brand identity and puts across a professional, businesslike image can be one of the most powerful weapons in your exhibition arsenal.

Be remembered for all the right reasons and you’ll find that the number of visitors converting into customers increases dramatically. Be remembered for all the wrong reasons and at best you’ll have wasted a day in an exhibition hall but at worst you could have damaged your business’s reputation with both your competitors and your customers. Make sure you don’t fall into that second category and plan your exhibition strategy carefully.

What is a ‘brand experience’?

It may sound like advertising jargon, but a brand experience is an effective marketing tool that can reinforce your brand identity into the minds of the public. With so many eye catching brands all competing for attention, you have to do something to make your brand stand out. So by turning it into an experience and getting your customers to associate having a good time at an event with your brand, you reinforce its status as a brand to be trusted in their consciousness.

A brand experience can range from giving out samples through to a full entertainment extravaganza. Picking a particular ‘theme’ and associating your brand with it again reinforces its impact and its effectiveness over the long term.

What do I need to create a ‘brand experience’?

You need three key elements to create an effective brand experience – the brand name, the slogan and that all-important logo. Combine these effectively and you have all the ingredients for a great event branding experience. Firstly, the brand name. This is one of the most crucial elements in developing a strong brand image. Think of some of the best brand names and not only do you have a mental image of the brand itself, but you also have a concept of the experience the brand is trying to put across. You can picture not just the logo, but the ‘lifestyle experience’ it’s trying to sell you. Car adverts are particularly good at giving a brand name a strong identity, so choose your brand name carefully.

‘Simples…’

Next, the slogan. Nobody can predict with 100% accuracy what constitutes a catchy slogan (who would have ever associated meerkats with car insurance, for example?), but a good slogan can help act as a mental ‘prompt’ for customers. Returning to our meerkat example, ‘Simples’ is a catchy, memorable and instantly recognisable slogan. It has a long lifespan and can be adapted to fit in with ongoing promotional campaigns, which is why it works so well. A slogan is essential to developing a verbal identity for your brand and is particularly important for event branding, where you may be launching a new product or service onto the market.

Finally, we come to probably the most important brand ingredient – the logo. A well branded event should feature your logo prominently, and that logo has to be instantly memorable (for all the right reasons). While it may be tempting to go for a ‘concept’ logo for your event, make sure that it doesn’t veer too far into the uber-trendy and leave your customers scratching their heads as to what it actually is. For a triple-whammy and to really drive the message home, incorporate the brand name and slogan into the logo and you have the ultimate event branding.

Event branding is a powerful marketing tool and a great way to communicate with your audience. Get it right and they’ll remember your event long after the bunting has been taken down. If you have a strong brand identity, that can be utilised in all future events to keep the brand fresh in your audience’s mind and to encourage them to stay loyal to your business.

But have you actually made a bit of a business error? Is that cheap display graphic from the lowest bidder really all it’s cracked up to be, or have you made a mistake that could cost your business much more than the price of the graphic panel?

Picking the right display graphics supplier isn’t just about cost. A little bit of background research can tell you why that lowest price is so much cheaper than the others – and the truth may reveal a flaw in your plan. So here’s a few questions to ask before you make what could be a costly mistake.

Are they outsourcing their printing?

While your graphics supplier may have a great eye for design, if the printing is done by a third party there’s no way of checking that the quality is going to be as good as you expect it to be. There could also be a problem with colour matching, and if the logo on your new sign is a different shade to the rest of your branded material, you’ve immediately devalued your brand identity. Look for graphics companies that keep their printing in-house.

How long is the chain of command?

Are you dealing direct with your graphic designer and printer, or are you going through a sales rep? Your business depends on how good a job your printer and graphics company is doing for you, so ensure that you’re talking to an experienced account handler who knows all the details on your order and can give you definite answers, not hollow, third-hand reassurances.

Do they give you any feedback?

Your graphics company is expert at spotting a strong identity and just as good at spotting weak designs that are going to fail. So if your original design isn’t up to speed, a good graphics company will tell you. This feedback is invaluable, because while you may be an industry leader in your particular field, knowing what kind of design will make a strong impact at an exhibition for example, may not be your greatest business skill. There have been cases where something as obvious as a spelling mistake hasn’t been questioned by a graphics company, and it’s the customer that suffers as a result. A good graphics company will work with you to produce the best possible product that benefits both organisations’ reputation.

Is the quality what you expect?

This is where the pitfalls of buying cheap from the Internet can really come back to bite you. You can’t pay bargain basement prices and expect to get professional quality results. If your graphics company is pitching their price at way below the market average, there’s a good chance they’re cutting corners to keep those costs down. The result will be poor quality advertising material that will only last one exhibition (if you’re lucky). Good quality popup graphics and pull up banners are printed on a thick lightstop substrate and always sealed for added protection. If yours aren’t, then don’t expect them to last for very long. The result is more investment, probably with a more expensive graphics company that perhaps you should have gone to in the first place, and a pull up banner that’s destined for the rubbish bin.

The morale of this is – if you want great graphics, be prepared to pay a little extra for quality. It actually works out cheaper in the long run.

Do your customers know who you are? What you do? Do they even know where your offices are on the high street? Even the smallest business needs to advertise its presence in the marketplace, and while attention has been firmly fixed on Internet advertising for some time now, there’s still a place for a simple but effective ‘real world’ sign that points passing trade in your direction.

Making your voice heard above the noise

Hiding away behind a blank frontage isn’t going to encourage customers to walk through your door. The truth is that customers are still drawn to advertising hoardings like moths to a flame. And if your competitors have a bigger, brighter flame, you can be certain that’s where those potential customers will head.

To make your voice heard above the general hubbub of the high street, you need to have good signage. It needs to tell people exactly who you are, what you do and attract them towards your services. Whatever type of business you’re in and no matter how big or small you are, you have to tell people that you’re out there, ready and waiting to give them the service or goods that they’re looking for. So what makes a good sign?

Keep it simple

The more you clutter up your sign with slogans, special offers and catchy one-liners, the more confusing it becomes. You have just a few microseconds to make an impact, so keep your sign simple. Tell people who you are, what you do and give them one good, solid reason to walk through your shop door.

Think about colour

A lot of research goes into the psychology of colour in advertising and how people react to certain shades. What colour best sums up your business? If you’re an aromatherapist, for example, pastel shades such as lavender have a subconscious link to the services you offer in the minds of your potential customers. An engineering firm may do better with harder colours such as dark blue or steel grey, again reflecting the kind of services or products they provide.

Make it consistent with your brand identity

If your sign doesn’t tie in with your established brand identity, it will be ineffective at best and confusing at worst. If you already have a strong logo that’s instantly recognisable, make sure it’s incorporated in your signage design. Consistency of brand makes you look more professional and gives customers a point of reference that will immediately make you memorable.

Keep the words to a minimum

Too much information can put off potential customers. It also makes your job harder, as you have less to talk about with them when they walk through the door. Remember the first rule – keep it simple. Cluttering up your sign with too much text will put off customers and your message will get lost in the ‘noise’ of the sign.

It doesn’t have to be flat

Signs don’t have to be flat boards. Raised lettering or Fascia panels can be eye-catching and interesting, so think in three dimensions, not just two.

Having a good sign outside your premises puts you on the business map. If you don’t have a sign, your potential customers won’t know you’re there and start heading towards a competitor who does advertise their presence. Can you really afford to miss out on all that potential new business?